How POP Board Co Founder Nick Lanfranco Built Rover Marine: Family Watersports DNA Behind Every Boat

Santa Ana, United States – May 18, 2026 / Rover Marine /

Rover Marine, the inflatable boat brand built by POP Board Co founder Nick Lanfranco, is shipping its Battle Cat catamaran and Battle Boat V-hull dinghy for the 2026 boating season under a positioning that ties the marine product directly to a multi-year history in inflatable watersports.

Lanfranco founded POP Board Co, the premium inflatable paddleboard brand, before extending the same materials, build standards and customer-service model into the inflatable boat category through Rover Marine. Both brands are part of a family-owned operation that includes Canadian Board Co (the Canadian distributor) and dealer relationships with Light As Air Boats and Good Wave. Rover Marine ships to seven international markets: the United States, Canada, the United Kingdom, Japan, Mexico, the Bahamas and the British Virgin Islands.

A Family Operation, Not a Drop-Ship Brand

The inflatable boat category has been flooded since 2020 with brands that exist only on Amazon listings and Instagram ads. Generic factory hulls, drop-shipped logos, no service number, no warranty that anyone honors. Rover Marine sits on the other side of that line. The brand is family-owned, ships from a real warehouse, answers its own phone Monday through Friday from 10 AM to 4 PM Pacific, and operates under a clear public mission statement, taken verbatim from rovermarine.com:

“Built for Water. Designed for Freedom. At Rover Marine, we create boats that empower boaters to explore further, launch faster, and enjoy the water on their terms. Whether you’re heading to shore from your yacht or setting out on a weekend adventure, our mission is to deliver gear that’s durable, portable, and purpose-built.”

Inflatable Watercraft Lessons That Carried Over

Inflatable watercraft is not a one-touch purchase. A Battle Cat or Battle Boat owner will call about pump compatibility, motor mounts, replacement valves, dealer parts and international shipping. A brand that disappears in two seasons leaves that owner stranded. Lanfranco’s POP Board Co track record gave the Rover Marine product line a head start on the questions that matter most:

Triple-layer, UV-resistant tube fabric that holds up under sun and salt.
High-pressure drop-stitch deck floors that stay rigid underfoot at 10 PSI, with pontoons at 3.5 PSI.
Reinforced seams that survive hard-use conditions.
Compatibility with both gas and electric outboards, including the ePropulsion Spirit 1.0 Plus and Torqeedo Travel 1103 S that Rover Marine sells alongside its hulls.
Direct factory warranty support, with claims handled by Rover Marine staff rather than a third-party reseller program.

The 2026 Lineup at a Glance

The Rover Marine Battle line ships in three sizes across two hull forms:

Battle Cat (dual-pontoon catamaran), in 8, 10 and 12 foot sizes, starting at $2,299. V-TEAK Traction decking on a high-pressure drop-stitch floor.
Battle Boat (V-hull dinghy), in 8, 10 and 12 foot sizes, starting at $1,999. Same V-TEAK Traction decking, designed for buyers who prefer the V-hull profile to the catamaran.
Capacity scales with size: 8-foot models seat 2 persons (600 lb, max 6 HP); 10-foot models seat 4 persons (1,000 lb, max 10 HP); 12-foot models seat 4 persons (1,200 lb, max 20 HP).

A Customer Profile That Reads Like the Founder’s Own Household

Rover Marine’s customer profile splits four ways: yacht owners who need a tender, lake-house families who refuse to pay for a slip and a trailer, anglers who want to drop in anywhere, and a growing segment of eco-conscious boaters pairing the Battle line with electric propulsion. The Battle line is in stock and shipping for the 2026 boating season.

Configurations, motor pairings and warranty details are available at Rover Marine.

About Rover Marine

Rover Marine is a family-owned company that designs and ships military-grade inflatable boats for boaters who refuse to settle for mediocre gear. The Battle Cat catamaran and Battle Boat V-hull dinghy are sold direct from rovermarine.com and through select dealers across North America. Rover Marine shares a heritage with POP Board Co under founder Nick Lanfranco. Learn more at rovermarine.com.