UteZone, the leading independent online community and news source covering University of Utah athletics, announced today that it is joining the On3 | Rivals network, marking a major new chapter for one of the most established brands in Utah sports media.
For more than two decades, UteZone has delivered insider recruiting coverage, breaking news, premium analysis, and active community discussion surrounding Utah football. The move to On3 | Rivals gives subscribers access to expanded technology, enhanced recruiting resources, industry-leading NIL and transfer portal coverage, and one of the largest college sports media ecosystems in the country.
“UteZone has always been about serving passionate Utah fans and giving them a place to follow, understand and celebrate the Utes together,” said Dan Sorensen, publisher of UteZone. “This move combines the active and trusted UteZone community with the most forward-thinking platform in college sports media, creating even more value for Utah fans now and in the future.”
On3 has rapidly emerged as a leader in college sports media, operating more than 100 fan sites nationwide and becoming a major source for recruiting, transfer portal and NIL coverage. The 2025 reunification of On3 and Rivals combined two of the most recognized brands in college football media under one platform.
“With our continued focus on adding market-leading fan sites, we are very excited to welcome UteZone to the On3 family,” said On3 | Rivals founder and CEO Shannon Terry. “Dan Sorensen, Sammy Mora and the team at UteZone are a perfect fit for our growing West Coast expansion. Utah fans will be well-served by the UteZone crew and the unmatched recruiting and portal coverage provided by Greg Biggins, Brandon Huffman, Adam Gorney and the entire On3 national team.”
UteZone is the largest and most active online community dedicated to Utah athletics, known for insider reporting, recruiting coverage and in-depth analysis of the Utes. Ute fans looking to join can visit www.utezone.com to subscribe and learn more.
About UteZone
Founded in 2005, UteZone is the leading online destination for University of Utah athletics coverage, delivering insider reporting, breaking news, recruiting coverage and premium analysis on Utah football, basketball and college athletics. Home to the largest and most active community of Utah fans, UteZone has provided trusted coverage and passionate storytelling for more than two decades. As part of the On3/Rivals network, UteZone combines independent reporting with industry-leading recruiting, NIL and transfer portal coverage to deliver comprehensive coverage of the Utes.
About On3
On3 is a leading sports media and technology company delivering trusted coverage, data, and connectivity across youth, high school, and college sports.
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